VIEW: The Business of Exploitation and Manipulation

Posted: July 30, 2015 in Consumerism, Poverty, Statistics
Tags: , ,

The above three part documentary (The Foods that Make Billions) is a well worth a view

For me it explores an underlying truth: the business of capitalism is to exploit and manipulate

Nowhere is this better shown than in the first of these episodes on water. How do you sell something that is readily available to people for free – you change (manipulate) people’s perception and convince them that they are better for paying to consume it.

As one commentator in the first part profoundly observes, (and to paraphrase); “The backdrop to this predicament should be clearly understood where one part of humanity can’t get access to any clean water to live, yet another part spends remarkable amounts moving/selling vast quantities of water from those that have to those that already have”

A further example of how insane behaviour can be shaped by the desire to accumulate capital and sell anything for the sake of profits is the following business which was recently seeking to raise investment. An extra-marital affairs website encouraging spouses to cheat, thereby increasing business potentially for divorce lawyers (very expensive), possibly increasing leisure/retail consumption (with the new partner, maybe even another wedding?), perhaps a spill over into the housing market too (new abode, sell old home?), whereas the real cost (and how would you like to measure this exactly) on any offspring from the marriage, on the wider family, the established correlation to crime statistics with those who grow up in broken homes and the consequences for society generally, is completely ignored.

The monetary benefits from such a business venture will readily show up in financial performance, shareholder returns, GDP indicators, but most of us will be left to argue about the drawbacks which no-one will be capturing and therefore any debate can be calmly brushed aside as unsubstantiated moral opinion.

The fact this company specifically targets married couples as a differentiator to other peer-to peer dating websites speaks volumes for the no limit approach to capitalism in the name of liberty and free markets.

I have previously discussed the argument about how the allocation of resources works more ‘efficiently’ under this approach than the alternatives, but it should be noted how severe misallocations of capital can easily occur which the wider community will pick up at the expense of the individual or select few participants.

Clearly, its not only bad tax law that significantly affects human behaviour. The amount of manipulation exacted in the name of profit should be appreciated.

 

 

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